Website Wednesday

Website Wednesday™

Website Wednesday™

Revamp Your Production or Talent Agency Website This Week

Next Availability: Calculating...

How It Works

Monday
Morning

Strategy session - we review your current site and align on the revamp direction

Mon-Tue
Rebuild & Enhance

We rebuild, enhance, and populate your roster while you run your business

Wednesday
Launch

Final check-in, training, and relaunch

Your revamped professional agency website goes live in 72 hours.

What We're Revamping

You already have a single-page site, but it needs a refresh to:

Look more professional and current

Add or improve talent/roster functionality with Skybolt integration (sign-up forms and talent showcase)

Work better on mobile devices

Get found by AI search engines

Integrate properly with your CRM (Professional & Platinum: we set up and populate your roster)

Load faster and perform better

Website Wednesday takes your existing foundation and transforms it into a high-performing asset.

Choose Your Launch Package

Package Investment Revisions Hosting Time Penalties Relaunch Day
Essential Revamp $1,900 1 hour 3 months Yes ($150/incident) Wednesday
Professional Revamp $3,900 3 hours 6 months No Wednesday
Platinum Revamp $6,900 Unlimited (90 days) 12 months No Wednesday

ESSENTIAL REVAMP - $1,900

Why choose this: You need a professional refresh NOW at an unbeatable price.

What's included:

  • Complete single-page website revamp (migrated to Webflow)
  • Library-based design refresh (premium Webflow layouts customized with your branding)
  • Skybolt integration - talent sign-up form and talent showcase display (requires your existing Skybolt account)
  • Enhanced online application form for new talent/crew submissions (connected to Skybolt)
  • Mobile-responsive redesign
  • Basic AEO (Answer Engine Optimization) implementation
  • Performance optimization (faster loading)
  • 1 strategy session (Monday 9am, 1 hour) - review current site + define revamp goals
  • Website Wednesday relaunch & training (30 min)
  • 1 round of minor revisions (copy tweaks, image swaps - up to 1 hour)
  • 3 months Webflow hosting included

What you provide:

  • Access to current site (URL and any credentials if needed)
  • Logo, brand colors, fonts (existing brand assets)
  • Talent/crew roster data (names, photos, bios, contact info in spreadsheet or doc)
  • Skybolt CRM account already set up (required for talent sign-up form and showcase features)
  • All copy/content written and ready
  • Quick turnaround on approvals (same-day responses)
Time commitment penalties:
  • Strategy session runs long: $150/30min beyond scheduled hour
  • Late asset delivery (after Sunday deadline): $150 rush fee per day delayed
  • Slow approval turnaround: Project moves to next Wednesday (+$150 rescheduling fee)
After relaunch:
  • Additional revisions: $150/hour (1 hour minimum)
  • Webflow hosting: $23/month (after 3 months)
  • Skybolt subscription: Paid directly to Skybolt (varies by plan)

Best for: Organized agencies with a dated site who have their brand assets and roster data ready to go.

Note: Skybolt integration (forms and display) is included. Skybolt account setup and initial roster population are included in Professional and Platinum packages only.

PROFESSIONAL REVAMP - $3,900 (RECOMMENDED)

Why choose this: You want a complete transformation with custom design and no penalty stress.

Everything in Essential, PLUS:

  • Complete custom redesign (not library-based) - fresh design tailored to your unique brand
  • We audit your current site and identify what's working vs. what needs replacement
  • Enhanced roster management with search and filtering by category (talent type, location, skills)
  • Automated email workflows (application confirmations, internal notifications)
  • Advanced AEO with schema markup for maximum AI search visibility
  • Content audit and messaging refinement (we improve your existing copy)
  • Performance optimization (lightning-fast load times)
  • Roster data cleanup and optimization (we'll standardize and enhance your data)
  • 2 rounds of revisions included (up to 3 hours of revision time)
  • 6 months Webflow hosting included
  • NO time penalties - we've built in buffer time for normal delays
  • 30-day post-launch email support

What you provide:

  • Current site URL and access
  • Logo, brand colors (existing brand assets)
  • Roster data (we'll clean it up)
  • Copy notes/improvements (we'll refine what you have)
  • Normal response times (24-48 hours is fine)
After relaunch:
  • • Additional revisions: $125/hour
  • • Webflow hosting: $23/month (after 6 months)
  • • Skybolt subscription: Paid directly to Skybolt

Best for: Production and talent agencies ready for a complete transformation without worrying about the clock or approval timing.

The value: Includes $450+ of revision time, content refinement, roster optimization, and eliminates all time-based penalties.

PLATINUM REVAMP - $6,900

Why choose this: You want a complete transformation with unlimited refinements and zero constraints.

Everything in Professional, PLUS:

  • Premium custom redesign with advanced animations and micro-interactions
  • Comprehensive current site audit with competitive analysis
  • Video integration for talent demo reels and showcases
  • Advanced talent profiles with expanded information fields
  • Premium Skybolt automation (lead scoring, follow-up sequences, pipeline management)
  • Comprehensive AEO with competitive keyword analysis
  • Complete professional copywriting (we rewrite everything from scratch)
  • Analytics dashboard integration (track performance)
  • UNLIMITED revisions for 90 days post-relaunch ← No hourly charges ever!
  • 12 months Webflow hosting included (full year free!)
  • ZERO time constraints or penalties - take your time with approvals
  • 90-day priority support via email/Slack
  • Monthly performance report (first 3 months)
  • Can miss deadlines without fees - we'll accommodate your schedule

What you provide:

  • Current site URL and access
  • Just your logo (we handle everything else)
  • Talent photos (or we coordinate photography)
  • Your vision for the transformation
After 90 days:
  • • Hosting: $23/month (after 12 months)
  • • Updates: Optional monthly retainer at $299/month or $125/hour

Best for: Premium agencies ready for a complete rebrand and transformation with white-glove service and complete flexibility.

The value: Includes $3,000+ in copywriting, revisions, audit, and eliminates all time-risk.

Understanding Time Penalties (Essential Package Only)

We've priced the Essential package aggressively at $1,900. To make this work, we need you to stay on schedule.

Penalty triggers:

  • Strategy session overtime: $150 per 30 minutes beyond 1 hour
  • Late assets: $150 per day if submitted after Sunday deadline
  • Slow approvals: If responses take >24 hours, project moves to next Wednesday (+$150)
  • Scope creep: Any requests beyond package scope are $150/hour

Why penalties exist:

We block your Wednesday slot and turn away other clients. The tight pricing requires tight execution.

Want to avoid all penalties? Choose Professional or Platinum - zero time constraints.

The Real ROI of a Website Revamp

Your current site is costing you:

  • 5-10 hours managing applications and roster updates via email/spreadsheets
  • AI search visibility (your site isn't optimized for ChatGPT, Perplexity, etc.)
  • Production companies who can't easily browse your roster

A revamped website pays for itself when it:

  • Signs 1-2 quality talents or crew = $2,000-5,000 in commissions
  • Lands one new production client = $5,000-20,000+ in bookings
  • Saves 20+ hours/month = $400-800 in your time
  • Makes roster browsing effortless for casting directors = more bookings

At Essential pricing, your first new talent signing or production booking covers the entire investment.

Add-Ons (Available with any package)

Rush Launch - $500

Launch Tuesday instead of Wednesday (48-hour turnaround)

Only available if booked 5+ days in advance

Professional Brand Photoshoot Coordination - $400

We arrange and art-direct a brand photoshoot (photographer costs separate)

Additional Pages - $600-900 each

About page, services page, contact page, blog, etc.

Blog/News Section Setup - $900

Add content marketing capabilities to your site

Monthly Website Care - $299/month

Ongoing updates, content changes, performance monitoring, support

Start anytime after launch

Extended Training Session - $200

Additional 1-hour training for team members beyond standard 30-min session

Website Wednesday Guarantee

If we don't launch your site by end-of-day Wednesday, you get $300 off your final invoice.

We're committed to the Website Wednesday promise. The only exceptions are delays caused by late client asset delivery or approval bottlenecks (Essential package).

Why Website Wednesday Works

We bring order to the chaos of digital product development.

Productized Offer, Not Custom Service

Website Wednesday is a refined product that's been optimized through dozens of launches. You're not a guinea pig—you're benefiting from a battle-tested system.

AI-Augmented Excellence

We strategically use AI to accelerate design exploration, copywriting, and technical implementation—but a maker's eye ensures every output meets our quality bar.

Library-Accelerated Design (Essential)

Webflow's premium layout library gives you pro-level design at a fraction of the cost and time. These aren't cheap templates—they're professionally designed, battle-tested layouts that we customize to your brand.

Custom Tailored (Professional & Platinum)

Fully custom designs that reflect your unique brand personality, created by someone who understands both design principles and technical constraints.

Maker-Level Detail

You're working with David Bain, a maker who understands product development from the ground up. No black boxes, no mysteries—just proven systems executed flawlessly.

No Analysis Paralysis

The focused timeline forces clear decisions and eliminates endless revision cycles. Constraints breed clarity.

Sprint-Based Innovation

We've compressed our design sprint methodology into 72 hours without cutting corners—by eliminating waste and leveraging modern tools intelligently.

Modern Tech Stack

Webflow + Skybolt + AEO = Future-proof, fast, and optimized for how people search in 2025. We use tools that scale with your business.

This isn't traditional agency work. It's a productized offer refined through iteration, powered by AI where it makes sense, and executed by someone who obsesses over the details of product development.

Why We Launch on Webflow

Webflow transforms your website from a development cost center into a powerful, marketer-controlled growth driver.

94% Faster Time to Market

Launch campaigns and landing pages in hours or days, not weeks. Capitalize on market opportunities instantly.

332% ROI Over 3 Years

Payback period under 6 months. Up to 10x cost savings annually on development and maintenance.

+20% Conversion Increase

Pixel-perfect designs with lightning-fast load times lead to superior UX and better brand storytelling.

Enterprise-Grade Security

Automatic hosting, backups, SSL, and security updates. Near-perfect uptime on AWS/Fastly CDN.

The Business Impact

Operational Efficiency:

  • • 67% decrease in internal development ticketing
  • • 80% efficiency improvement for content updates
  • • Eliminates developer bottlenecks

Marketing Growth:

  • • Full SEO control for higher rankings
  • • Up to 1,170% traffic increase year-over-year
  • • Easy A/B testing and rapid optimization

Webflow gives you an agile, scalable, and cost-effective digital foundation that turns your website into a growth driver.

Frequently Asked Questions

What's the difference between library-based and custom design?

Library-based (Essential): We use Webflow's premium pre-built layouts (part of our speed toolkit) and customize them with your branding, content, and colors. These are professionally designed, battle-tested layouts—not cheap templates. Your revamped site still looks professional and unique to your agency. Custom (Professional/Platinum): Designed from scratch based on your current site audit, brand evolution, competitors, and specific needs. Truly one-of-a-kind transformation.

What if I trigger time penalties on Essential?

You'll receive an email notification and invoice. You can either pay the penalty or upgrade to Professional (we credit your $1,900 and you pay the $2,000 difference).

Can I avoid penalties by just upgrading?

Yes! Anytime before launch, upgrade to Professional or Platinum and all penalties are waived.

What if I need changes after launch?

Essential: $150/hour (1 hour minimum). Professional: $125/hour after your 3 included revision hours. Platinum: Unlimited changes for 90 days, then $125/hour or $299/month retainer.

What if I'm not ready by Monday?

No problem! We'll move you to the next available Website Wednesday. No penalty for Professional/Platinum. $150 rescheduling fee for Essential if assets arrive after deadline.

Can I upgrade packages later?

Absolutely! Pay the difference before Wednesday and we'll add the premium features. Most common: Essential → Professional upgrade to avoid penalties.

What if I don't have all my brand assets?

Essential: Required - you must have logo, colors, fonts, photos ready. Professional: We can help polish what you have. Platinum: We can create what's missing or coordinate resources.

Do you provide training?

Yes! Every package includes Website Wednesday launch training. Essential gets 30 min, Professional/Platinum get up to 1 hour (or add Extended Training for team members).

What happens to my site after hosting ends?

You pay Webflow directly at $23/month. You own your site completely and can manage it yourself or hire us/anyone for updates.

The Website Wednesday Timeline

Before Your Monday

5-7 days before:

Book your slot and pay 50% deposit

Sunday (Day -1):

  • Essential: ALL assets due by 11:59pm (penalties apply if late)
  • Professional/Platinum: Assets due (no penalties, but delays may push relaunch)
  • Share current site URL and any access needed
  • Complete intake questionnaire (what's working, what needs to change)

Your Revamp Week

Monday 9am:

Strategy session - review current site and align on transformation goals

  • Essential: 1 hour sharp (overtime fees apply)
  • Professional/Platinum: 1-1.5 hours, flexible

Monday PM:

You receive preview link of revamped site in progress

Tuesday:

We refine, you review preview and provide feedback

Wednesday Morning:

Final check-in and training on new features

Wednesday Afternoon:

Revamped site goes LIVE!

After Wednesday

  • Your revamped site is live!
  • Old site is archived (we keep a backup)
  • Email support based on your package
  • Revisions available per your package terms
  • Pay final 50% invoice

What You Need to Provide

Essential Package (REQUIRED by Sunday)

  • [ ]Current website URL
  • [ ]Any login credentials needed to access current site
  • [ ]Logo file (PNG or SVG, transparent background)
  • [ ]Brand colors (hex codes) and fonts
  • [ ]5-10 high-quality talent photos (min 1200px wide)
  • [ ]ALL website copy written and finalized (we don't write copy for Essential)
  • [ ]Company info (name, tagline, services list, bio)
  • [ ]Contact information (email, phone, social links)
  • [ ]Skybolt account credentials (or we help you set one up)
  • [ ]List of what you want to keep vs. change from current site
  • [ ]Example sites you like (for design direction)

Missing any of these = $150/day late fee

Professional Package (By Sunday, flexibility allowed)

  • [ ]Current website URL and any needed access
  • [ ]Logo and brand basics
  • [ ]Roster data (any format - we'll clean and standardize it)
  • [ ]Copy notes/bullet points (we'll refine what you have)
  • [ ]What's working vs. what needs to change on current site
  • [ ]Company info basics
  • [ ]Design inspiration (or we'll curate options)

Platinum Package (Whenever works for you)

  • [ ]Current website URL and access
  • [ ]Logo (that's it - we handle the rest!)
  • [ ]Roster data in any format (spreadsheet, doc, messy notes - we'll organize it)
  • [ ]Your vision for the transformation
  • [ ]What you love/hate about your current site

Current Availability

Website Wednesday slots are limited to maintain quality.

Week 1: Calculating...
Week 2: Calculating...
Week 3: Calculating...
Week 4: Calculating...

Book early - popular launch dates fill up 2-3 weeks in advance.

Success Stories

"

Essential was perfect for us - we had our roster ready and our Skybolt already set up. The library-based design refresh looks completely professional. Night and day from our old site.

— Marcus T.

Urban Talent Collective

$1,900 Essential Revamp

"

We went Professional to get custom design and roster filtering by specialty. Worth every penny - casting directors love how easy it is to browse our talent now.

— Sarah M.

SM Production Agency

$3,900 Professional Revamp

"

Platinum was a no-brainer for our rebrand. Unlimited revisions for 90 days meant we refined everything as we evolved. Plus they organized our messy roster data and rewrote all our copy.

— Jennifer K.

Elite Model Management

$6,900 Platinum Revamp

Ready for Website Wednesday?

Schedule your consultation to discuss your needs and choose your package:

Base price shown for single page. Additional pages add to the total.

Essential

$1,900

Base: $1,900

Best for: Organized agencies ready to move fast

Schedule Website Wednesday
RECOMMENDED

Professional

$3,900

Base: $3,900

Best for: Custom design without penalty stress

Schedule Website Wednesday

Platinum

$6,900

Base: $6,900

Best for: White-glove service and unlimited flexibility

Schedule Website Wednesday

Ready to get started?

Schedule Your Website Wednesday Consultation

We'll discuss your needs, review your readiness, and recommend the best package for your situation. Book your 30-minute consultation to claim your launch date.

Investment & Payment

Payment terms:

  • 50% deposit due at booking (reserves your Wednesday slot)
  • 50% final payment due at launch (Wednesday)

Payment methods accepted:

  • Credit card (Visa, Mastercard, Amex)
  • ACH bank transfer
  • Wire transfer

Payment plans available:

  • Platinum package only: 3 monthly payments of $2,300
  • Professional/Essential: Full payment required

Refund policy:

  • 100% refund if we cancel your project
  • 50% refund if you cancel before Monday strategy session
  • No refund after Monday strategy session begins
  • If we miss Wednesday deadline: $300 credit (not cancellation)

The Fine Print

• All packages require existing single-page website to revamp

• Existing brand assets required (at minimum: logo)

• Website Wednesday slots are first-come, first-served

• Time penalties apply to Essential package only

• Post-launch hourly rates apply after included revision time is used

• We migrate your site to Webflow as part of the revamp

• Your old site is archived (we keep a backup for 90 days)

• Domain transfer/DNS setup assistance included

• Skybolt CRM subscription is separate (not included in our pricing)

• You own all rights to your revamped website

• Support timelines vary by package (see package details)

• Rush relaunch requires 5+ days notice and availability confirmation

• All prices in USD

Why Choose Incrementic

You're working with a maker who understands product development.

David Bain has built Website Wednesday as a productized offer—not a traditional service. The difference matters.

Traditional Agency Approach:

  • • Figuring it out as they go
  • • Every project is "custom" (read: unpredictable)
  • • Timelines slip because processes aren't refined
  • • You're essentially beta testing their workflow

Website Wednesday (Productized Offer):

  • • Refined through dozens of successful launches
  • • AI-augmented for speed without sacrificing quality
  • • Predictable outcomes and timelines
  • • You benefit from accumulated learning and optimization

✨ AI-Powered Customization at Scale

We use AI strategically to explore design options, refine copy, and accelerate technical implementation—but a maker's judgment ensures quality at every step.

Maker-Level Technical Depth

David understands Webflow, Skybolt, and AEO at a deep technical level. No hand-waving, no "we'll figure it out"—just confident execution based on product knowledge.

Product Thinking Applied

Every aspect of Website Wednesday has been tested across real client launches, optimized for efficiency without cutting corners, refined based on what actually works (not theory), and designed for repeatability and consistency.

Sprint-Based Methodology

We've compressed design sprint principles into a 72-hour format through eliminating unnecessary meetings, focusing on decision points that matter, using modern tools intelligently, and building on proven patterns.

The result:

Order brought to the chaos of getting online. You get a launch-ready website that works today and grows with you tomorrow—delivered by someone who's obsessed with the details of product development.

Who You're Working With

You're working with David Bain

a product developer who deeply understands building digital products from the ground up.

Why this matters:

Unlike traditional agencies that treat websites as isolated projects, David approaches Website Wednesday as a product—refined through iteration, optimized for repeatability, and enhanced with AI to deliver customized solutions at unprecedented speed.

The Product Developer Advantage:

  • Product thinking: Every detail has been tested and refined across dozens of launches
  • AI-augmented delivery: We use AI strategically to accelerate design, copywriting, and development without sacrificing quality
  • Deep technical knowledge: David knows the mechanics of Webflow, Skybolt, and AEO at a level that eliminates guesswork
  • Customization at scale: AI helps us tailor each site to your unique needs while maintaining our 72-hour promise

What "productized offer" means for you:

This isn't a custom service where we figure it out as we go. Website Wednesday is a battle-tested system that combines proven sprint methodology, AI-accelerated workflows, library-based design systems (Essential) or custom design (Professional/Platinum), and maker-level understanding of every technical detail.

The result: You get the speed and pricing of a productized offering with the customization and quality of bespoke agency work.

David has compressed what typically takes agencies 6-12 weeks into 72 hours—not by cutting corners, but by eliminating waste, leveraging modern tools, and obsessing over the details that matter.

Working with a product developer means:

  • No learning curve on your project—we've done this dozens of times
  • Transparent, honest communication about what's possible
  • Solutions that actually work (not just look good in mockups)
  • Someone who sweats the technical details so you don't have to

Still Have Questions?

Email: grow@incrementic.com

Schedule a call: Book your Website Wednesday consultation

Typical response time:

Essential inquiries: 24-48 hours

Professional/Platinum: Same business day

Incrementic

Website Wednesday™ is a productized offer by Incrementic.

Sprint-based innovation for talent agencies who move fast.

Limited to 8-12 launches per month to maintain quality.

Schedule Your Website Wednesday