Website Wednesday™

A Clean, Representative Website That Reflects Where You Are Now

Next Availability: Calculating...

How It Works

Before Your Monday

  • 5-7 days before: Book your slot and pay (Essential: 100% upfront | Professional/Platinum: 60% upfront)
  • Sunday (Day -1): All assets due. Essential: 11:59pm deadline (penalties apply if late). Professional/Platinum: Assets due (no penalties, but delays may push relaunch)
Monday
9am Strategy

Strategy session - review current site and align on transformation goals

Essential: 1 hour | Professional/Platinum: 1-1.5 hours

Monday PM: Preview link sent

Tuesday
Refine & Review

We refine, you review preview and provide feedback

Wednesday
Launch Day

Morning: Final check-in and training

Afternoon: Site goes LIVE!

Your revamped professional agency website goes live in 72 hours.

What We're Revamping

Your website doesn't reflect where your agency is now. Missing the clean simplicity that represents your current brand. Less is more—you need a site that's clean, focused, and truly representative of who you are today.

Be clean and representative of where you are now—less is more

Add or improve talent/roster functionality with Skybolt integration (sign-up forms and talent showcase)

Work better on mobile devices

Get found by AI search engines

Integrate properly with your CRM (Professional & Platinum: we set up and populate your roster)

Load faster and perform better

Website Wednesday transforms your cluttered or outdated site into a clean, focused website that accurately represents where your agency is today.

Choose Your Launch Package

We handle both single-page and multi-page sites. Base prices shown are for single-page revamps. Use the pricing calculator below to see costs for multi-page sites—each additional page increases the total cost.

Package Investment
(single page base)
Revisions Hosting Time Penalties Relaunch Day
Essential Lite Revamp $1,000 30 min 1 month Yes ($150/incident) Within 1 month
Essential Revamp $1,900 1 hour 3 months Yes ($150/incident) Wednesday
Professional Revamp $3,900 3 hours 6 months No Wednesday
Platinum Revamp $6,900 Unlimited (90 days) 12 months No Wednesday

Essential Lite is a streamlined budget option. Includes Skybolt integration and core design, but: no AEO, no performance optimization, 30-min strategy session, 30-min revisions, 1-month hosting, launches within 1 month (not 5 days). Time penalties still apply. Best for: Organized agencies with all assets ready who need Skybolt but can accept limited support.

ESSENTIAL LITE REVAMP -
$1,000 (base price for single page)

⚠️ Price increases for additional pages: +$400 per page

Why choose this: You need Skybolt integration and a clean design refresh on a tight budget, and can accept limited support.

What's included:

  • Complete single-page website revamp (migrated to Webflow)
  • Library-based design refresh (premium Webflow layouts customized with your branding)
  • Skybolt integration - talent sign-up form and talent showcase display (requires your existing Skybolt account)
  • Enhanced online application form for new talent/crew submissions (connected to Skybolt)
  • Mobile-responsive redesign
  • 30-minute strategy session - review current site + define revamp goals
  • Launch within 1 month & training (15 min)
  • 30 minutes of minor revisions (copy tweaks, image swaps)
  • 1 month Webflow hosting included

What you provide:

  • Access to current site (URL and any credentials if needed)
  • Logo, brand colors, fonts (existing brand assets)
  • Talent/crew roster data (names, photos, bios, contact info in spreadsheet or doc)
  • Skybolt CRM account already set up (required for talent sign-up form and showcase features)
  • All copy/content written and ready
  • Name server access or support contact - Access/control of your domain's name servers OR a support contact who can make DNS changes. Lack of this can delay launch and trigger penalties.
  • Quick turnaround on approvals (same-day responses)
Time commitment penalties:
  • Strategy session runs long: $150/30min beyond scheduled 30 minutes
  • Late asset delivery: $150 rush fee per day delayed
  • Slow approval turnaround: Project timeline extends (+$150 rescheduling fee)
After relaunch:
  • Additional revisions: $150/hour (1 hour minimum)
  • Webflow hosting: Basic ($18/mo) or CMS ($29/mo) plan (after 1 month - most sites use one of these)
  • Skybolt subscription: Paid directly to Skybolt (varies by plan)

⚠️ Consider upgrading to Essential ($1,900) if you need:

  • 5-day turnaround (vs 1 month for Essential Lite)
  • • AI search engine optimization (AEO)
  • • Performance optimization for faster loading
  • • More strategy time (1 hour vs 30 min)
  • • More revision time (1 hour vs 30 min)
  • • Longer hosting included (3 months vs 1 month)

Best for: Organized agencies on a tight budget who need Skybolt integration and a clean design refresh, with all assets ready to go, and can accept limited support and no SEO/AI optimization.

ESSENTIAL REVAMP -
$1,900 (base price for single page)

⚠️ Price increases for additional pages: +$600 per page

Why choose this: You need a professional refresh NOW at an unbeatable price.

What's included:

  • Complete single-page website revamp (migrated to Webflow)
  • Library-based design refresh (premium Webflow layouts customized with your branding)
  • Skybolt integration - talent sign-up form and talent showcase display (requires your existing Skybolt account)
  • Enhanced online application form for new talent/crew submissions (connected to Skybolt)
  • Mobile-responsive redesign
  • Basic AEO (Answer Engine Optimization) implementation
  • Performance optimization (faster loading)
  • 1 strategy session (Monday 9am, 1 hour) - review current site + define revamp goals
  • Website Wednesday relaunch & training (30 min)
  • 1 round of minor revisions (copy tweaks, image swaps - up to 1 hour)
  • 3 months Webflow hosting included

What you provide:

  • Access to current site (URL and any credentials if needed - depending on our relationship, we may already have access to your old site)
  • Logo, brand colors, fonts (existing brand assets)
  • Talent/crew roster data (names, photos, bios, contact info in spreadsheet or doc)
  • Skybolt CRM account already set up (required for talent sign-up form and showcase features)
  • All copy/content written and ready
  • Name server access or support contact - Access/control of your domain's name servers OR a support contact who can make DNS changes. Lack of this can delay launch and trigger penalties.
  • Quick turnaround on approvals (same-day responses)
Time commitment penalties:
  • Strategy session runs long: $150/30min beyond scheduled hour
  • Late asset delivery (after Sunday deadline): $150 rush fee per day delayed
  • Slow approval turnaround: Project moves to next Wednesday (+$150 rescheduling fee)
After relaunch:
  • Additional revisions: $150/hour (1 hour minimum)
  • Webflow hosting: Basic ($18/mo) or CMS ($29/mo) plan (after 3 months - most sites use one of these)
  • Skybolt subscription: Paid directly to Skybolt (varies by plan)

Best for: Organized agencies with a dated site who have their brand assets and roster data ready to go.

Note: Skybolt integration (forms and display) is included. Skybolt account setup and initial roster population are included in Professional and Platinum packages only.

PROFESSIONAL REVAMP -
$3,900 (RECOMMENDED)
(base price for single page)

⚠️ Price increases for additional pages: +$900 per page

Why choose this: You want a complete transformation with enhanced design attention and no penalty stress.

Everything in Essential, PLUS:

  • Complete custom redesign (not library-based) - fresh design tailored to your unique brand
  • We audit your current site and identify what's working vs. what needs replacement
  • Enhanced roster management with search and filtering by category (talent type, location, skills)
  • Automated email workflows (application confirmations, internal notifications)
  • Advanced AEO with schema markup for maximum AI search visibility
  • Content audit and messaging refinement (we improve your existing copy)
  • Performance optimization (lightning-fast load times)
  • Roster data cleanup and optimization (we'll standardize and enhance your data)
  • 2 rounds of revisions included (up to 3 hours of revision time)
  • 6 months Webflow hosting included
  • NO time penalties - we've built in buffer time for normal delays
  • 30-day post-launch email support

What you provide:

  • Current site URL and access
  • Logo, brand colors (existing brand assets)
  • Roster data (we'll clean it up)
  • Copy notes/improvements (we'll refine what you have)
  • Normal response times (24-48 hours is fine)
After relaunch:
  • • Additional revisions: $125/hour
  • • Webflow hosting: Basic ($18/mo) or CMS ($29/mo) plan (after 6 months - most sites use one of these)
  • • Skybolt subscription: Paid directly to Skybolt

Best for: Production and talent agencies ready for a complete transformation without worrying about the clock or approval timing.

The value: Includes $450+ of revision time, content refinement, roster optimization, and eliminates all time-based penalties.

PLATINUM REVAMP -
$6,900 (base price for single page)

⚠️ Price increases for additional pages: +$1,200 per page

Why choose this: You want a complete transformation with unlimited refinements and zero constraints.

Everything in Professional, PLUS:

  • Premium redesign with enhanced design attention and polish
  • Advanced talent profiles with expanded information fields
  • Comprehensive AEO with competitive keyword analysis
  • Complete professional copywriting (we rewrite everything from scratch)
  • Analytics dashboard integration (track performance)
  • UNLIMITED revisions for 90 days post-relaunch ← No hourly charges ever!
  • 12 months Webflow hosting included (full year free!)
  • ZERO time constraints or penalties - take your time with approvals
  • 90-day priority support via email/Slack
  • Can miss deadlines without fees - we'll accommodate your schedule

What you provide:

  • Current site URL and access
  • Just your logo (we handle everything else)
  • Talent photos (or we coordinate photography)
  • Your vision for the transformation
After 90 days:
  • • Hosting: Basic ($18/mo) or CMS ($29/mo) plan (after 12 months - most sites use one of these)
  • • Updates: Optional monthly retainer at $299/month or $125/hour

Best for: Premium agencies ready for a complete rebrand and transformation with white-glove service and complete flexibility.

The value: Includes $3,000+ in copywriting, revisions, audit, and eliminates all time-risk.

The Real ROI

Your current site costs you:

  • • 5-10 hours/month on manual roster management
  • • Lost AI search visibility
  • • Hard-to-browse roster for production companies

A revamp pays for itself by:

  • • Signing 1-2 talents = $2,000-5,000
  • • Landing 1 production client = $5,000-20,000+
  • • Saving 20+ hours/month

At Essential pricing ($1,900), your first new talent signing or production booking covers the entire investment.

Add-Ons

Rush Launch - $500

Launch Tuesday instead of Wednesday (48-hour turnaround). Requires 5+ days notice.

Brand Photoshoot Coordination - $400

We arrange and art-direct a brand photoshoot (photographer costs separate).

Additional Pages - $600-900 each

About, services, contact, blog pages, etc.

Blog/News Section - $900

Add content marketing capabilities to your site.

Monthly Website Care - $299/month

Ongoing updates, content changes, performance monitoring, support. Start anytime after launch.

Extended Training - $200

Additional 1-hour training for team members beyond standard 30-min session.

Website Wednesday Guarantee

If we don't launch your site by the promised deadline, you get 10% off your final invoice.

We're committed to the Website Wednesday promise. The only exceptions are delays caused by late client asset delivery or approval bottlenecks (Essential package).

Why Website Wednesday Works

You're working with David Bain, a product developer who built Website Wednesday as a refined product—not a traditional service where we figure it out as we go.

Traditional Agency:

  • • Figuring it out as they go
  • • Unpredictable timelines
  • • You're beta testing their workflow

Website Wednesday:

  • • Refined through dozens of launches
  • • AI-augmented for speed + quality
  • • Predictable outcomes and timelines

Productized Offer

Battle-tested system optimized through iteration. Every detail has been tested across real client launches.

AI-Augmented Excellence

We use AI strategically to accelerate design, copywriting, and development—but a maker's judgment ensures quality.

Maker-Level Technical Depth

David understands Webflow, Skybolt, and AEO at a deep technical level. No hand-waving—just confident execution.

Sprint-Based Methodology

Compressed design sprint principles into 72 hours by eliminating waste and leveraging modern tools intelligently.

Order brought to the chaos of getting online. You get a launch-ready website that works today and grows with you tomorrow—delivered by someone who's obsessed with the details of product development.

Why We Launch on Webflow

Webflow transforms your website from a development cost center into a powerful, marketer-controlled growth driver.

94% Faster Time to Market

Launch campaigns and landing pages in hours or days, not weeks. Up to 10x cost savings on development and maintenance.

Enterprise-Grade Platform

Automatic hosting, backups, SSL, security updates. Near-perfect uptime on AWS/Fastly CDN. Most sites use Basic ($18/mo) or CMS ($29/mo) plans.

Full Control & Ownership

You own your site completely—no vendor lock-in. Full SEO control, easy content updates, and rapid optimization without developer bottlenecks.

Frequently Asked Questions

What's the difference between library-based and enhanced design attention?

Library-based (Essential): We use Webflow's premium pre-built layouts (part of our speed toolkit) and customize them with your branding, content, and colors. These are professionally designed, battle-tested layouts—not cheap templates. Your revamped site still looks professional and unique to your agency. Enhanced Design (Professional/Platinum): More design attention and refinement based on your current site audit, brand evolution, competitors, and specific needs. Deeper personalization and design polish.

What if I trigger time penalties on Essential?

You'll receive an email notification and invoice. You can either pay the penalty or upgrade to Professional (we credit your $1,900 and you pay the $2,000 difference).

Can I avoid penalties by just upgrading?

Yes! Anytime before launch, upgrade to Professional or Platinum and all penalties are waived.

What if I need changes after launch?

Essential: $150/hour (1 hour minimum). Professional: $125/hour after your 3 included revision hours. Platinum: Unlimited changes for 90 days, then $125/hour or $299/month retainer.

What if I'm not ready by Monday?

No problem! We'll move you to the next available Website Wednesday. No penalty for Professional/Platinum. $150 rescheduling fee for Essential if assets arrive after deadline.

Can I upgrade packages later?

Absolutely! Pay the difference before Wednesday and we'll add the premium features. Most common: Essential → Professional upgrade to avoid penalties.

What if I don't have all my brand assets?

Essential: Required - you must have logo, colors, fonts, photos ready. Professional: We can help polish what you have. Platinum: We can create what's missing or coordinate resources.

Do you provide training?

Yes! Every package includes Website Wednesday launch training. Essential gets 30 min, Professional/Platinum get up to 1 hour (or add Extended Training for team members).

What happens to my site after hosting ends?

You pay Webflow directly for hosting. Most sites use Basic ($18/month) or CMS ($29/month) plans. If you're on the free Starter plan, we expect you to upgrade to Basic or CMS for your revamped site. You own your site completely and can manage it yourself or hire us/anyone for updates.

What You Need to Provide

Essential Package (REQUIRED by Sunday)

  • [ ]Current website URL
  • [ ]Any login credentials needed to access current site (depending on our relationship, we may already have access)
  • [ ]Logo file (PNG or SVG, transparent background)
  • [ ]Brand colors (hex codes) and fonts
  • [ ]ALL website copy written and finalized (we don't write copy for Essential)
  • [ ]Company info (name, tagline, services list, bio)
  • [ ]Contact information (email, phone, social links)
  • [ ]Skybolt account credentials (or we help you set one up) - we assume you have populated Skybolt with 5-10 high-quality talent photos
  • [ ]Name server access or support contact - You must have access/control of your domain's name servers OR provide a support contact who can make DNS changes. Lack of this can delay launch and trigger penalties.
  • [ ]List of what you want to keep vs. change from current site
  • [ ]Example sites you like (for design direction)

Missing any of these = $150/day late fee

Professional Package (By Sunday, flexibility allowed)

  • [ ]Current website URL and any needed access
  • [ ]Logo and brand basics
  • [ ]Roster data (any format - we'll clean and standardize it)
  • [ ]Copy notes/bullet points (we'll refine what you have)
  • [ ]What's working vs. what needs to change on current site
  • [ ]Company info basics
  • [ ]Design inspiration (or we'll curate options)

Platinum Package (Whenever works for you)

  • [ ]Current website URL and access
  • [ ]Logo (that's it - we handle the rest!)
  • [ ]Roster data in any format (spreadsheet, doc, messy notes - we'll organize it)
  • [ ]Your vision for the transformation
  • [ ]What you love/hate about your current site

Current Availability

Website Wednesday slots are limited to maintain quality. Book early - popular dates fill up 2-3 weeks in advance.

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Ready for Website Wednesday?

We handle both single-page and multi-page sites. Use the calculator below to see pricing based on your page count, then schedule your consultation:

⚠️ Important: Base prices shown are for single-page revamps only. Price increases for each additional page designed and implemented.

Essential

$1,900

Base: $1,900

Best for: Organized agencies ready to move fast

Schedule Website Wednesday
RECOMMENDED

Professional

$3,900

Base: $3,900

Best for: Enhanced design attention without penalty stress

Schedule Website Wednesday

Platinum

$6,900

Base: $6,900

Best for: White-glove service and unlimited flexibility

Schedule Website Wednesday

Ready to get started?

Schedule Your Website Wednesday Consultation

We'll discuss your needs, review your readiness, and recommend the best package for your situation. Book your 30-minute consultation to claim your launch date.

Investment & Payment

Payment terms:

  • Essential package: 100% payment due at booking (reserves your Wednesday slot)
  • Professional & Platinum packages: 60% payment due at booking, 40% final payment due at launch (Wednesday)

Payment methods accepted:

  • Credit card (Visa, Mastercard, Amex)
  • ACH bank transfer
  • Wire transfer

Payment plans available:

  • Platinum package only: 3 monthly payments of $2,300
  • Professional/Essential: Full payment required

Refund policy:

  • 100% refund if we cancel your project
  • 50% refund if you cancel before Monday strategy session (50% of total payment retained)
  • No refund after Monday strategy session begins
  • If we miss the launch deadline: 10% credit off final invoice (not cancellation)

The Fine Print

All base prices shown are for single-page revamps only - price increases for each additional page designed and implemented (+$600 Essential, +$900 Professional, +$1,200 Platinum per page)

Launch timeline formula: 72 hours (3 days) for single-page sites. For multi-page sites: 72 hours + (number of pages - 1) × 24 hours. Example: 2 pages = 96 hours (4 days), 3 pages = 120 hours (5 days), 4 pages = 144 hours (6 days).

Name server access is critical: You must have access or control of your domain's name servers (or provide support contact who can make DNS changes). Lack of name server access can delay launch and trigger penalties on Essential package.

• Existing brand assets required (at minimum: logo)

• Website Wednesday slots are first-come, first-served

• Time penalties apply to Essential package only

• Post-launch hourly rates apply after included revision time is used

• We migrate your site to Webflow as part of the revamp (if you're not already on Webflow)

• Your old site is archived (we keep a backup for 90 days)

• Domain transfer/DNS setup assistance included (name server access required)

• Skybolt CRM subscription is separate (not included in our pricing)

• You own all rights to your revamped website

• Support timelines vary by package (see package details)

• Rush relaunch requires 5+ days notice and availability confirmation

• All prices in USD

Still Have Questions?

Email: grow@incrementic.com

Schedule a call: Book your Website Wednesday consultation

Typical response time:

Essential inquiries: 24-48 hours

Professional/Platinum: Same business day

Incrementic

Website Wednesday™ is a productized offer by Incrementic.

Sprint-based innovation for talent agencies who move fast.

Limited to 8-12 launches per month to maintain quality.

Schedule Your Website Wednesday
Schedule